Back to all

ICE - In Case Of Emergency In Sterling Heights Michigan

October 30, 2017

When accidents occur in Sterling Heights, Michigan, the victims' emergency contacts are extremely important. Too often, those involved aren't able to provide rescuers with phone numbers and medical information.

When Michigan police and rescue workers must sift through pockets, glove compartments, wallets, purses and cell phone directories, they waste precious time.

In the unfortunate event that you are involved in an accident, you have people in the Sterling Heights, Michigan, area who you'll want to be contacted to arrange help, give consent to treatment and inform Sterling Heights paramedics of medical conditions, allergies or medications.

A brilliantly simple solution is now spreading through Sterling Heights and around the globe: ICE. ICE – standing for In Case of Emergency – is a way to identify emergency contacts in your cell phone directory.

Simply put 'ICE' before a contact name in your cell phone, like 'ICE – Dad,' 'ICE – Nancy.' or 'ICE – Doctor Roberts.' Rescuers will be able to quickly identify your emergency contacts, saving valuable time.

Bob Brotchie, a Cambridge, England, paramedic came up with the idea and a promotional campaign in England in 2005. This idea is gaining attention in Sterling Heights, Michigan, and in other countries. Sterling Heights rescue workers all know of how many times they are unable to find a wallet or purse on an accident victim, yet most Sterling Heights area folks over 14 years of age are seldom without their cell phone.

There are national and worldwide disaster databases, but participation can cost up to $200 a year. 'ICE' is free to the 276 million cell phone users in the U.S.

It is easy for you and your families to designate some ICE contacts in your cell phone. Remember to keep the listings current.

Please join Sterling Tire & Auto in getting the word out. Help us put Sterling Heights, Michigan, on ICE!

Sterling Tire & Auto
34701 Van Dyke Rd
Sterling Heights, Michigan 48312
586-264-7775

Need Service?

Request a Quote

More articles from Sterling Tire & Auto

Helping Your Engine Breathe Easier

October 11, 2026

You may have heard someone tell you its time to replace your vehicles engine air filter and thought, Its OK. Ill do it in a while. While its tempting to put that off, keep in mind that having your engine air filter replaced is one of the easiest ways to maintain your vehicles performance and ef... More

Leaking Oil Isn’t Normal: When a Valve Cover Gasket Needs Replacing

October 4, 2026

Lets say you discover a little oil leak in your vehicle and you think, Its small. Its no big deal. Remember that no oil leak is ever normal, and it might be a sign that your valve cover gasket is failing. That gasket is what seals the top of your engine. It keeps oil inside while your engine ... More

Smooth Operator

September 27, 2026

Were used to bringing a vehicle to a stop and hardly noticing the engines even running when were sitting still. But sometimes you might notice it running rough when youre idling. Your vehicle is shaking, vibrating and making sputtering noises. You may even notice the tachometer on your instrum... More